Advertising | Priyanka Agarwal

What happened in the content world in May 2021

Celebrity offenders, show reunions, Dogecoin jokes—this month had it all!

What happened in the content world in March 2021

From food-delivery f***-ups to canal choke-ups, a round-up of the news from the content and writing world in March 2021

#SwipeFiles: How to promote your cleaning brand without giving us OCD

5 content-marketing and copywriting tips for cleaning, sanitising, and disinfecting products, minus any fear-mongering

#SwipeFiles: 15 things I don’t want brands to tell me on Women’s Day

To all those advertisers who bombard us with these messages on and around 8 March, here’s what I have to say to them

#SwipeFiles: The ads that jumped on the Pant-wagon

How brands celebrated the epic India vs Australia Test cricket win, and what we can learn about copywriting from their ads I’m still...